Chicago Black Therapists

Written By Elizabeth Swain

Wellness, made Black


We built the full strategy and partnerships for their wellness retreat, making it a can’t-miss event where every connection amplified the brand’s reach.

Increased Email Subscribers by 50+

177% Engagement Increase

3 Strategic Partnerships

Goals

  • Position brand as a leader in wellness

  • Make retreat a can’t-miss event

  • Expand audience and visibility

  • Strengthen strategic partnerships

My Role

  • Full brand strategist

  • Event and partnership lead

  • Messaging and positioning expert

  • Activation coordinator

What We Did

  • Developed complete brand strategy including messaging, positioning, and audience targeting

  • Planned virtual wellness retreat concept and logistics

  • Secured strategic partnerships to enhance event value

Results in 3 Months

  • Instagram followers grew by 177%

  • 150+ online attendees from target audience

  • 3 strategic partnerships integrated into the virtual retreat

  • 50+ new email subscribers added for follow-up campaigns

  • Retreat content repurposed across socials and newsletters, extending reach

Elizabeth Swain
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