5 Lessons from the Uncle Nearest Fiasco

Uncle Nearest Whiskey brand is experiencing a PR nightmare. Here are 5 lesson you can learn from our dear old Uncle Nearest to apply to your brand.

Lesson 1: Legacy is not enough

If your business internally is a mess, media will only MAGNIFY those issues.

Lesson 2: Control the Narrative

If you don’t control it, it will be controlled for you.

Lesson 3: Visibility goes both ways

Sharing the good things is as important as crisis comms.

Lesson 4: Reputation is currency

Your brand’s reputation will help you cash in or go bankrupt. Your choice.

Lesson 5: Narrative does not equal the reality

Make sure what you’re sharing is real, not imaginative.